stakeholders

Online Reputations and Authenticity

January 19, 2009

Tweet Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation is interesting in its design (more dense and active than your regular power-point presentation) but more importantly in its content. And, the presentation simple […]

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What’s Collateral Reputation Damage®?

November 17, 2008

Tweet Collateral Reputation Damage® is damage done to an organization’s reputation when advocacy by individuals or groups who may or may not be associated with the organization is interpreted by stakeholders as being actions by the organization itself. Image of Collateral Damage from Chet Provorse Hurting the Organization isn’t the focus, but … Using the […]

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B Corp Identity: An Opportunity for Organizational Authenticity

May 1, 2008

Tweet What are for-profit organizations to do, if they want to pursue social purposes and be authentic? Until recently, organizations facing this authenticity dilemma had three options. They could: Attempt to manage the incongruence between their actions and their identity, and forgo authenticity, Resolve the inconsistency by giving up for-purpose actions and become an authentic […]

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