social organization

What Level of Social Business Change Do You Really Want?

March 29, 2012

Tweet What level of change do you really want from social business? Do you want a little bit, or a whole lot? Do you want process improvement? Or, Do you want organizational transformation? Social technology means organizational change. Social Business and social technologies are indeed bringing changes into your organization. That we know. But what […]

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Growing Social: 4 Different Paths to Social Organizations

October 26, 2011

Organizations can ‘grow social’ through 4 different paths, driven by technology, social business, collective values, and ‘product’ resonance. Two of these paths are more likely than the others to create organizations that are authentically social. Can you guess which two, and why?

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Pay Attention to How Social Media Communities Create ‘the Organization’

September 20, 2011

Tweet Why do so many social business advocates overlook the organizational value of online communities? Too many people dismiss online communities for not being central to the organizations they serve.  These critics dismiss communities for being merely social, just another way to chat or swap tips. Even when they acknowledge how communities can be critical […]

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Social Intranet Design and Organizational Identity: Design for functionality and character

June 15, 2011

Tweet In a social organization, the design of digital social tools like intranets should reflect the organizational features that define the organization. These design features, no matter how subtle, can ‘auto-communicate’ and make salient the characteristics that matter most, and help organizations stay authentic. Especially in the digital workplace, our digital tools create an important […]

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Are Your Social Business Systems Designed for Extraction or Contribution?

May 12, 2011

Tweet The move of social business systems into work organizations exacerbates a tension that’s built into every idea-intensive workplace. Idea-intensive workplaces ask employees to contribute not just the work of their bodies, but also the work of their minds and their hearts. These workplaces set up a tension between asking people to give of themselves […]

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