Robbin Phillips

Why Does Social Media Interaction Lead Us To Protect an Organization’s Reputation?

December 2, 2009

Tweet I have been struggling to write a (scholarly) book chapter on Corporate Reputation, social media and authenticity. As I have been writing myself around and around the issue(s), there is one thing that I cannot get my finger on, and that is: Why does having interacted with an organization through social media make us […]

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