product branding

Is there a Business Model behind that Values Statement?

March 1, 2012

Tweet There are many fledgling businesses that have laudable intent and shaky commercial foundations.   This is a problem because, in an ideal world, the businesses that stand for values we share should also be able to sustain themselves as businesses. That’s the key premise underneath social entrepreneurship and conscious capitalism. Purpose-driven organizations need compelling values, but they also need […]

Read the full article →