pricing error

The Best PR that $1.6 Million Can’t Buy: Authenticity in Action at Zappos

May 25, 2010

Tweet Gotta love those folks at Zappos. They screw up, they explain, they apologize, and they fix it. And we applaud. Why? Because Zappos’ actions support the company’s stated purpose, and Zappos’ actions support its claims about who they are as a company. It’s Authenticity in Action. The Zappos’ Mistake Story in a Nutshell An […]

Read the full article →