personal branding

Action Branding: Using activity streams to authenticate identity claims

March 23, 2011

Tweet Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, and thus authenticate, the character, values and purpose they claim to have. — Social media creates opportunities for individuals and organizations to track, organize […]

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Personal Branding: It’s Different for Girls

November 12, 2010

Tweet Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are seen by others. However, while personal branding is inescapable, it isn’t easy to make it work in our favor. Personal branding is fraught with […]

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Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand

February 17, 2010

Tweet What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it all down to a few key ideas when I taught two classes of an undergraduate Entrepreneurship course at NYU’s Stern School of Business. My […]

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Meeting Gary Vaynerchuk

November 10, 2009

Tweet There are 3 things that really seem to validate a blogger: 1. Creating a s*&#%storm Breaking a controversial story and getting tens of thousands of new visitors and dozens of trolls to your blog, 2. Going to a blog insiders’ conference like BlogHer and having people recognize your blog, and 3. Meeting Gary Vaynerchuk. […]

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Defend Your Personal Brand. Barbara Boxer shows how.

June 19, 2009

Tweet What can we learn from Senator Barbara Boxer and her interaction with Brigadier General Michael Walsh? 1. Defend your personal brand. 2. Ask to be treated in a way that reflects who you are, what you have accomplished, and what you stand for. 3. To do anything else is to allow your personal brand […]

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Don’t Let Personal Branding Stifle your Authentic Voice

June 9, 2009

Tweet There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles and the individuals touting personal branding. Everyone from Tom Peters to Seth Godin to Dan Scwabel is online telling you how to create your […]

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