organizational identification

BP’s Bravest Brandividual: What could be motivating Darryl Willis?

June 22, 2010

Tweet If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony Hayward, BP’s walking PR disaster CEO, Darryl Willis is the only person with a name shown by BPs own advertisements as being in charge […]

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3 Reasons Why Employee Engagement is a Scam

May 10, 2010

Tweet We should all maintain a hearty skepticism about employee engagement. While it is true that engaged employees contribute more and more willingly to an organization, the contributions of the employee are rarely if ever matched by compensation from the organization. Last week I had a long talk with a mid-level executive about the rollout […]

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When Employee Branding Hurts

June 8, 2009

Tweet Employee Branding, done well, can be a great tool for the organization. The organization gets employees to behave in ways that are aligned with the organization’s desired brand message, and employees get a sense of connection to the brand and what it stands for, as well as a little bit of empowerment for making […]

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