organizational branding

Connecting to the Company Story: Coding is Crafting for Etsy’s Engineers

November 21, 2011

Tweet Every organization has a story. Any group that wants to be an important part of that organization needs to craft a place for itself in that story. The story an organization tells itself and shares with others helps everyone make sense of who the organization is. For members, the organization’s story helps them articulate […]

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Their Need or Your Ability: Why does your organization exist?

March 31, 2011

Tweet Why does your organization exist? Was it created to meet the needs of some (external) community, constituency, or market segment? Or, Was it created to employ, utilize and engage your collective abilities? Did your organization emerge because of “who you could be together” or because of what someone else needed some organization to be? […]

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Action Branding: Using activity streams to authenticate identity claims

March 23, 2011

Tweet Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, and thus authenticate, the character, values and purpose they claim to have. — Social media creates opportunities for individuals and organizations to track, organize […]

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Capturing Authenticity in Your Business Name: Dangerous Mathematicians

April 6, 2010

Tweet Over the weekend I took my family over to Brooklyn to visit our groovy friend Lizz. Part of the plan was to wander around Boerum Hill and explore (okay, window shop and eat ice cream). As per usual, I found it necessary to stick my nose in someone else’s business. Wouldn’t you *have* to […]

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