Obama campaign

The Secret to Obama’s Social Media Success? The Campaign was one step behind.

November 5, 2008

Tweet Everybody’s talking about how Obama’s campaign has revolutionized politics , due in large part to the way that the Campaign employed social media. But as much as it’s true that the Obama Campaign was one step ahead of McCain (and anyone else) in using social media, it was also one step behind just about […]

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Obama’s Website Made Me Cry

September 23, 2008

Tweet It moved me from intent to action. It snuck past my shield of cynicism. It struck me at the core of what I care about. And it made me remember that what really connects people and organizations is the chance for them both to be authentic. What hooked me wasn’t the way the Campaign […]

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