Names

What Do Sarah Palin, Bill Marriott and John Templeton, Jr. Have In Common?

November 17, 2008

Tweet They are all damaging some organization’s reputation, by causing "collateral reputation damage ® ". Sarah Palin is causing collateral reputation damage to Palin Wine. Bill Marriott is causing collateral reputation damage to The Marriott Hotels & Resorts Corporation. John Templeton Jr., MD, is causing collateral reputation damage to the John Templeton Foundation . Palin, […]

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Honey is really bee vomit: Why we should label “NonProfit” Organizations “For-Purpose” Organizations

March 28, 2008

Tweet “You catch more flies with honey than vinegar.” Would this advice make any sense if, instead, it was: “You catch more flies with bee vomit than vinegar”? Heck no. That’s why it makes a difference when organizations have positive, attractive, and descriptive names. Names matter Names convey identity. They can be crafted to emphasize […]

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Authentic Organizational Partnerships: Co-Branding and The Abercrombie & Fitch Trauma Center

March 27, 2008

Tweet (photo from TheConsumerist) In an earlier post we considered how the new name of the Abercrombie & Fitch Trauma Center might affect the Center’s employees. Here, let’s consider why a partnership between Abercrombie & Fitch and the Columbus Children’s Hospital is inauthentic. And, let’s consider what criteria should be used to evaluate whether a […]

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