maverick

Mix Fake and Real, the Palin Way

October 8, 2008

Tweet People are hungry for authentic leaders and authentic organizations .  Assessing an organization’s authenticity or a candidate’s authenticity is one way that we gauge where to place our trust. To entice people to trust us, we need to make them think the organization is authentic. Sometimes, we may even want to create "Fake Authenticity" […]

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