M Cause

Authentic From the Start-Up: 4 Tips from Cindy Gallop and IfWeRanTheWorld

October 21, 2010

Tweet If you were building an organization from the ground up, how would you “build authenticity in” from the very start? I had the chance to ask this question of Cindy Gallop, an entrepreneur and marketing/advertising/branding guru, who is the CEO of a start-up called IfWeRanTheWorld. IfWeRanTheWorld and Cindy have both been recommended to me […]

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Can Starbucks Touch Your Soul?

October 8, 2009

Tweet When an organization is being authentic, you can feel it. Even when its character is being expressed in a very small way, or through a very small action, an organization’s expression of its authentic self can touch your soul. I was reminded of the power of small, authentic acts to touch your soul while […]

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