June 8, 2009
Tweet Employee Branding, done well, can be a great tool for the organization. The organization gets employees to behave in ways that are aligned with the organization’s desired brand message, and employees get a sense of connection to the brand and what it stands for, as well as a little bit of empowerment for making […]
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May 4, 2009
Tweet My esteemed colleague and fellow Michigan PhD alum, Aneil Mishra, is a well-known expert on the ‘softer’ organizational affects of downsizing and layoffs: morale, commitment and trust. Writing today about furloughs at GM on his blog Total Trust, Aneil mentions that "In our research on downsizing, we’ve found that across-the-board cost cutting like this […]
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