John Mackey

The 10 Day Boycott: A S.M.A.R.T. response to Whole Foods’ CEO Mackey

August 27, 2009

Tweet Boycotts don’t work. Boycotts rarely, if ever, achieve the goal(s) set out for them, in large part because boycott organizers lack clear goals for what response the boycott is supposed to trigger and especially for what the boycotting action has to demonstrate in order to be seen as “successful”. So I’ve got a proposal, […]

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The Two-Faced CEO: Citizen or Whole Foods Shareholder?

August 24, 2009

Tweet In today’s transparent and political economy, the two-faced CEO can’t catch a break. When he acts as a Citizen, he might damage his organization’s reputation. When he acts as a Shareholder, he  might limit his own participation in our political conversation.  Neither option is good.  What’s a CEO to do? The broohaa over the […]

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