Jessi Schoner

Balancing Profit and Purpose at Whole Foods: Red Fish Blue Fish

September 24, 2010

Tweet Jessi Schoner, a researcher at University of Minnesota’s eWorkPlace and a reader, sent me an interesting article about Whole Food’s efforts to nudge customers towards more sustainable choices of seafood. Whole Foods … is launching the first in-store color-coded sustainable seafood rating program this week. … The system relies on three colors–green (“best choice”), […]

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