individual reputation

How are Brandividuals special?

June 17, 2009

Tweet What is it that makes Brandividuals a ‘special’ kind of organizational representative or spokesperson? It seems to be all in the balance that brandividuals strike between displaying ‘who they are’ and advocating for ‘what the organization wants’. More than "Spokesmodels" Brandividuals do all kinds of important stakeholder contact, communication and problem resolution work. In […]

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