Halliburton

Implicit Complicity and “Negative Spillover”: Reputation Damage from BP’s Oil Spill Crisis

June 30, 2010

Tweet What do birds, beaches, and Chevron have in common? They have been “tarred by the same gush” of “negative spillover” from BP’s Deepwater Horizon catastrophe. In one of the weirder cases of a collision between literal and figurative language, the “negative spillover” of BPs Deepwater Horizon crisis is soiling not only birds and beaches, […]

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Which is worse: Being “Authentic & Bad” or being “Bad for Being InAuthentic”?

April 30, 2009

Tweet Before reading any further, let’s take a poll: How do our results compare to the findings of a more comprehensive annual survey of the reputations of US corporations? "America’s Most Least Reputable Companies" Reputation Institute just released its annual survey that determines the nation’s most respected companies. (The survey is summarized on Forbes.com.) Of […]

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