Extreme Leverage

5 Reasons Why Generative Businesses Are So Powerful

March 6, 2014

Tweet I’d rather help one organization become generative than help a dozen organizations become ‘great’. Why? Because one generative organization has more positive impact on the world than a whole industry of organizations that are efficient, excellent, profitable, and self-focused. For generative businesses, neither the size nor the direction of their impact is accidental.  Here […]

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A Surprising Reason Why Website Logins Matter

June 6, 2011

Tweet Why do we really need to log in to websites we use all the time? Why do those logins really matter, to us personally? Logins matter for three reasons– two that are predictable, and one that’s rather surprising. 1. Website logins improve the targeting of the site itself, in ways that benefit the organization. […]

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Use Extreme Leverage 2.0 to Change The Social World

March 11, 2011

Tweet Traditionally, extreme leverage is something organizations worked hard to avoid.   Now, in the social media landscape,  “Extreme Leverage 2.0” is something that evey organization should embrace. Why? Because Extreme Leverage 2.0 allows a few people, in relatively small businesses, to change the world for their stakeholders. Understanding Extreme Leverage 2.0 In the world of corporate […]

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