Entrepreneur

Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand

February 17, 2010

Tweet What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it all down to a few key ideas when I taught two classes of an undergraduate Entrepreneurship course at NYU’s Stern School of Business. My […]

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