DRM

Does the iPad Signal a Change in Apple’s Core Brand & Identity?

February 2, 2010

Tweet If products reflect an organization’s values and an organization’s identity, does Apple’s new iPad tell us something about where Apple as a company is headed? And, if that’s where Apple is going, do we all want to go there too? Here’s a proposition: Apple as an organization is changing, from an organization that’s “about” […]

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