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Why Should Organizations be Authentic? The Competing Logics of Trust & Uniqueness

June 1, 2011

Tweet Everyone agrees: It’s a good thing for organizations to be authentic. Where folks disagree, though, is why organizations should be authentic. Deep down, we know that authenticity is valuable. But when we try to talk about “why our organization should be more authentic” and convince others to pursue authenticity, our conversations can get pretty […]

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