disctinctiveness

The Day “The Patrick” Disappeared: A story of lost identity

October 20, 2010

Tweet This is a story about a quirky little cafe that disappeared. While I lived in town, and for a few years after we moved, this cafe was a touchstone, a demonstration, of one of the experiences that made our small town so interesting. When the cafe changed just one little thing, it lost what […]

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Is Authenticity the key to being “Meaningfully Different”?

May 20, 2010

Tweet If organizations are going to be successful at attracting good members and good clients or customers, they have go beyond showing how they are different from other, similar organizations. They have to take that extra step, and demonstrate why these differences are meaningful. “Meaningful difference” “Meaningful difference” is an important concept in both organizational […]

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