crisis management

5 Tips About Realigning Organizations I Learned by Falling Off A Horse

September 20, 2010

Tweet (No, it was not “Get right back on.” Everybody knows that.) Sustaining organizational authenticity requires continually realigning organizational identity, purpose and action. But realigning can be harder to do than you’d think. I learned recently, after falling off a horse, that getting back into action was only the start of a longer, harder realignment […]

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Social Media Risks: Restoring trust when your brand mascot is a killer (whale)

March 2, 2010

Tweet The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) are accessible and active in real time. They worry that participating in real time on social media platforms will expose them as unthinking, out […]

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