Corporate Reputation Conference

What’s your *personal* ROI as a Brandividual?

June 3, 2009

Tweet I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I argue in my Employee Branding research),  because personal branding can lead to an overly commercial understanding of the self. Quite simply, personal branding can […]

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