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Fronting for “the Man”: Can BP disarm our anger by using a Black “Teddy-Bear” Spokesperson?

June 24, 2010

Tweet [Trigger alert: This post is about racism.] There is no more incendiary question than the implicit and unspoken question that often follows the promotion of non-white and/or non-male employees: Did s/he get the job because s/he’s qualified, or did s/he get the job because s/he’s (fill in the diversity criterion here)? Corporate American is […]

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Online Reputations and Authenticity

January 19, 2009

Tweet Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation is interesting in its design (more dense and active than your regular power-point presentation) but more importantly in its content. And, the presentation simple […]

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