consumers

“What if you could buy social justice?” or Does ‘values shopping’ really make a difference?

December 15, 2008

Tweet Can for-profit, for-purpose organizations make a difference, if we patronize them? Thinking about an organization’s authenticity invites us to examine simultaneously what the organization does and how it does it. When we think about organizations being authentic, we assume that organizations have their business purpose — the thing that they’re out there to "do", […]

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Suspicious of “Authenticity”, women challenge Dove ads – Again!

May 12, 2008

Tweet The latest controversy over Dove’s "Real Women" ads shows just how suspicious we are of organizations that claim they have become authentic and honest, after showing themselves to be neither. You may already be aware of the two previous controversies related to Unilever Corporation’s Dove "Real Women" ad campaign . [Jump to previous post […]

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