built to deceive

Built to Deceive: When organizations intend to mislead us

October 14, 2010

Tweet What would you think about an organization that intentionally mislead its potential clients? — That advertised itself as providing a range of products or services, when in fact it only offered one? — That presented itself as being here to “help you”, when in reality its sole purpose is to fulfill its own mission, […]

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Faking an Identity: How Inauthentic Organizations Dress Up

October 31, 2008

Tweet Special Halloween Edition In the spirit of Halloween, a time of costumes, treats and tricks, I’m inspired to start a list of ways that organizations dress themselves up so that they appear to be what they are not. Some of these terms and concepts are familiar. Some terms I’ve invented (4, 5, 6) and […]

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