balance

3 Dangerous Assumptions in Corporate Work-Life Policy

October 12, 2010

Tweet Isn’t Corporate Work-Life policy great? Here we have a progressive set of programs and strategies that: Acknowledge that every employee is more than a worker, Recognize that she or he is also a ‘whole person’ with a life that extends outside the workplace, and Demonstrate that employees’ full lives should be respected and maybe […]

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How are Brandividuals special?

June 17, 2009

Tweet What is it that makes Brandividuals a ‘special’ kind of organizational representative or spokesperson? It seems to be all in the balance that brandividuals strike between displaying ‘who they are’ and advocating for ‘what the organization wants’. More than "Spokesmodels" Brandividuals do all kinds of important stakeholder contact, communication and problem resolution work. In […]

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