Authenticity Dilemma

Tyson Foods lacks faith in its own identity.

August 9, 2008

Tweet When organizations are being authentic, they approach their problems by drawing on their identity. An organization that wants to be authentic must regularly find ways to translate its beliefs about ‘who we are’ into actions that demonstrate ‘who we are’. When an organization has faith in its own identity, it will strive to demonstrate […]

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B Corp Identity: An Opportunity for Organizational Authenticity

May 1, 2008

Tweet What are for-profit organizations to do, if they want to pursue social purposes and be authentic? Until recently, organizations facing this authenticity dilemma had three options. They could: Attempt to manage the incongruence between their actions and their identity, and forgo authenticity, Resolve the inconsistency by giving up for-purpose actions and become an authentic […]

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Can a for-profit business organization that also pursues a social purpose be authentic?

April 24, 2008

Tweet There are so many examples of for-profit organizations whose for-purpose actions are suspect that it’s a little scary to bring up the subject. Where do we even begin? We should probably start by acknowledging that the questionable relationship between a ‘for-profit’ organizational identity and ‘for-purpose’ actions (aka: non-profit, socially responsible, charitable, philanthropic, etc.) is […]

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