authentic voice

Social Media Risks: Restoring trust when your brand mascot is a killer (whale)

March 2, 2010

Tweet The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) are accessible and active in real time. They worry that participating in real time on social media platforms will expose them as unthinking, out […]

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Don’t Let Personal Branding Stifle your Authentic Voice

June 9, 2009

Tweet There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles and the individuals touting personal branding. Everyone from Tom Peters to Seth Godin to Dan Scwabel is online telling you how to create your […]

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