angela orend-cunningham

Corporate Logo Tattoos: The wrong way to wear the brand

March 31, 2010

Tweet In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way back when I began studying organizational identification and employee branding (branding in the metaphorical sense), I heard about an April Fool’s Joke on NPR […]

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