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Amazon’s Pay Phrase: Behavioral Targeting or Identity Aspiration?

November 18, 2009

Tweet Has Amazon.com figured out something really personal about me? I’m wondering, because Amazon’s new Pay Phrase feature has me a bit disconcerted puzzled. Pay Phrase: Two words that mean….what, exactly? Amazon has this new feature, called “pay phrase”, where you pick out a unique phrase, attach it to a pin number, and then use […]

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