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Which is worse: Being “Authentic & Bad” or being “Bad for Being InAuthentic”?

April 30, 2009

Tweet Before reading any further, let’s take a poll: How do our results compare to the findings of a more comprehensive annual survey of the reputations of US corporations? "America’s Most Least Reputable Companies" Reputation Institute just released its annual survey that determines the nation’s most respected companies. (The survey is summarized on Forbes.com.) Of […]

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