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Wal-Mart Knocks Off the Girl Scouts

August 3, 2009

Tweet (Welcome MacLeans Readers… Please join the conversation! ) Just when you think your opinion about Wal-mart might be changing… Just when you think that maybe, just maybe, Wal-mart was learning to be a better citizen… Wal-mart turns around and does something really … despicable. It’s not discriminating against women, strong-arming suppliers, polluting neighborhoods or […]

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EmployER Branding vs. EmployEE Branding

June 24, 2009

Tweet Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one letter, and the switch of the organization’s focus, makes all the difference. EmployER Branding EmployER branding is all about creating a sense of place. […]

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I can’t wait until 2057 to get a “man-sized” paycheck. Can you?

April 28, 2009

Tweet It’s possible that I won’t be around in 2057. If I am around, I probably won’t be lucid. And if I am lucid, I sure as hell hope that I’m not still working full time. But if I want to get a “man-sized” paycheck and see the gender wage gap disappear for good, I […]

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Leading Authentically with Transparency: An interview/podcast with Paul Levy

April 27, 2009

Tweet Here’s a neat podcast interview with Paul Levy, CEO of Beth Israel Deaconess Medical Center, whose leadership approach to the need for dramatic cost-cutting we considered in the post Finding a leadership opportunity in alternatives to layoffs. This podcast interview offers a few additional insights, in part because the interviewer Catherine Bell asks some […]

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You don’t have to ‘live the brand’ to give the brand

February 22, 2008

Tweet “Living the Brand”, an internally-focused branding strategy  heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion about how to achieve organizational authenticity at the fictional Hunsk motorcycles. Marty, Hunsk’s new marketing manager, is intent on reinvigorating Hunsk’s brand by making […]

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