Employees as Animate Artifacts: Wearing the Brand

Here’s a draft copy of my chapter in Rafaeli, A. and Pratt M. (Eds.) Artifacts and Organizations: Beyond Mere Symbolism.
Lawrence Erlbaum Associates, Mahwah, NJ.  2006.

Employees as Animate Artifacts:  Employee Branding by “Wearing the Brand”

IMG_1445The full citation:  Harquail, Celia V. (2006)  Employees as Animate Artifacts:  Employee Branding by “Wearing the Brand”, in Rafaeli, A. and Pratt M. (Eds.) Artifacts and Organizations: Beyond Mere Symbolism: 161-180. Lawrence Erlbaum Associates, Mahwah, NJ.  2006.

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